Startup Marketing Advice: Fatal Faults in Logo Design and How to Avoid Them
Missing the Creative Brief, Special Selling Point, Designing to your Eyes and Lack of Why More often than not, designers (and clients) tend to design a logo based on their own personal taste and preference, and conclude lacking the brand's unique marketing point or what makes it rise from the crowd. The most important part of the process of any design project is the creative briefing process. As an entrepreneur, you should plainly have a specific direction, your brand (company) should have a quest statement, and this is where the creative brief should stem from. Appear at your brand from the eyes of your clients, not yours. Finally, the worst thing in the world is having to answer "Why was your logo designed this way? inch with "Because I think it appears to be good". Please have a very valid reason for the way your logo design looks and be prepared to defend it with your life. Depending on Digital Effects and Limited Program Take away the gradient, shadows, b...