Startup Marketing Advice: Fatal Faults in Logo Design and How to Avoid Them

Missing the Creative Brief, Special Selling Point, Designing to your Eyes and Lack of Why

More often than not, designers (and clients) tend to design a logo based on their own personal taste and preference, and conclude lacking the brand's unique marketing point or what makes it rise from the crowd. The most important part of the process of any design project is the creative briefing process. As an entrepreneur, you should plainly have a specific direction, your brand (company) should have a quest statement, and this is where the creative brief should stem from. Appear at your brand from the eyes of your clients, not yours. Finally, the worst thing in the world is having to answer "Why was your logo designed this way? inch with "Because I think it appears to be good". Please have a very valid reason for the way your logo design looks and be prepared to defend it with your life.

Depending on Digital Effects and Limited Program

Take away the gradient, shadows, bevels, glows, and embosses, and what do you conclude with? If your logo still seems just as good, chances are high quality logo design you're on the right track. Digital results like gradients and shadows should be avoided at all cost in your logo, simply because they do not work on all scales and platforms, for example, you are unable to embroider a logo with a shadow on a shirt. Your logo should look exactly the same whether on your website or published on the side of any pen. When choosing (or designing) a logo, you should consider all the limitations of production, figure out how the logo will be used before starting to think about design. Finally, your logo design should work in its simplest form, will your logo still look good if it were stripped down to the essentials, like in all solid white on the black background? When it still looks good, you are recorded the right track.

Clipart and stock graphics

Simple and uncomplicated, clipart and stock visuals are a dime a dozen and flooding the internet - when you use them in your logo, what does that say about you and your company? Your company logo should be explicitly made for you and only you, it should be unique and appealing. Immediately, don't use clipart and stock vector visuals, they will choose your logo look cheap.

Too many principles, detail, fonts and colors

The particular golden rule of design is "Less is more". When designing a logo, you want to portray a message, a specific and clear message, one main message, what most likely about, which is why you want to avoid more than one concept per logo design - it's that simple. Logos with a high degree of detail and design complexity don't size well when printed or viewed in modest amounts. Any time you print a complex logo in small sizes, it will lose details and may look like a smudge or, worse, a mistake. The greater detail a logo has, the more information the audience has to process. A logo should be memorable, and among the best ways to make it memorable is to keep it simple. Look at the logos of Nike and Apple. Each company has a very simple icon that may easily be reproduced at any size. Every font has a certain style, a theme and spirit, I found quite a lttle bit of logos that fail because of a poor choice of font. When designing your own logo, avoid using more than two fonts in the complete layout, and when making your typeface choices, go with two contrasting fonts, your objective is perfect for both fonts to look as different from one another as possible, a person want it to look like a mistake. A number of design resources would let you know to start out your design in black and white, and add color as the final step in the design process. This is important for a simple reason; your brand should not rely on color to standout, again because you cannot make sure your color (options) are supported by all media

Not Applying the Right Software rather than Hiring a Professional

Carry out yourself a favor and ask your designer what software they will use to design your company logo, if the answer is Photoshop, walk away and never look back. Photoshop produces raster images (that consist of pixels). Despite the fact that Photoshop is capable of creating very large (high resolution) logos, you may never make sure how large you may want your logo one day. A raster image-based logo design is the worst idea when you're following a new logo, enlarging a raster image will pixelate. The particular industry standard for logo design is to use a vector graphics software like Adobe Illustrator or Corel Draw. Vector graphics are made up of statistical precise points, this ensures visual consistency in any size